by CR Team | Jan 13, 2016 | 50+, Boomers, Real Estate Marketing, Social Networking
This post features two quick hits relevant to those marketing to 55 plus consumers. You’ll also quickly note a theme … Read on for why! Betting on Brands MarketingSherpa last year conducted an online-only survey in which they looked at who follows brands... 
by CR Team | Jan 11, 2016 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! Hopefully by now you’ve gotten back into the swing of things after the holidays (I don’t know about you, but for me it’s a process that involves kicking and screaming). Here are just a few mature marketing stories from the past week... 
by CR Team | Jan 4, 2016 | 50+, Advertising, Boomers, Healthcare - CCRCs, Social Networking
Happy New Year! Like many, our office went into stealth mode during the last weeks of 2015, as our team enjoyed the holidays with family and friends. Yet the Internet doesn’t sleep … Here are a few items that caught the attention of 50+ marketing pros... 
by CR Team | Dec 29, 2015 | 40+, 50+, 60+, Boomers, Email marketing, Internet, Marketing, Mature Consumers
Just like the people we market to, the team at Creating Results is … well … on the “mature side.” As one of the newest and youngest team members I was asked to share my thoughts about marketing to seniors in 2015. Here are three surprising things I learned. Seniors... 
by CR Team | Dec 21, 2015 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Internet, Marketing, Mature Consumers, Millennials/Gen Y
I don’t know about you, but for many of my coworkers (and myself) the countdown to some much-anticipated time off to enjoy the holidays is underway. But before you start your own countdown I hope you’ll take a gander at the mature marketing stories of the... 
by Mike Stakem | Nov 30, 2015 | Advertising, Boomers, Marketing, Seniors
While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. MOST...
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