by CR Team | Dec 29, 2015 | 40+, 50+, 60+, Boomers, Email marketing, Internet, Marketing, Mature Consumers
Just like the people we market to, the team at Creating Results is … well … on the “mature side.” As one of the newest and youngest team members I was asked to share my thoughts about marketing to seniors in 2015. Here are three surprising things I learned. Seniors... 
by CR Team | Dec 21, 2015 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Internet, Marketing, Mature Consumers, Millennials/Gen Y
I don’t know about you, but for many of my coworkers (and myself) the countdown to some much-anticipated time off to enjoy the holidays is underway. But before you start your own countdown I hope you’ll take a gander at the mature marketing stories of the... 
by Mike Stakem | Nov 30, 2015 | Advertising, Boomers, Marketing, Seniors
While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. MOST... 
by CR Team | Nov 16, 2015 | 50+, Boomers, Housing, Internet, Marketing
Last Monday we started the week on a note of laughter, with jokes from and about outgoing LeadingAge President Larry Minnix. This Monday we find it hard to smile, as news reports are filled with tragedies happening around our globe. Then a friend shared the following... 
by CR Team | Nov 10, 2015 | 50+, 60+, Boomers, Internet, Mature Consumers
The Pew Research Center has released a new study, “Technology Device Ownership: 2015,” which contains some actionable data for those marketing to baby boomers and seniors. In short, more adults — including those over the age of 50 — own... 
by CR Team | Oct 29, 2015 | 50+, Boomers, Healthcare - CCRCs, Marketing, Mature Consumers
Next week Creating Results team members will join thousands of non-profit senior living professionals for the LeadingAge Annual Meeting in Boston. This conference offers a mix of inspiration and education for those who provide housing and services to older adults....
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