by Mike Stakem | Nov 16, 2018 | 50+, 60+, Boomers, Branding, Marketing, Mature Consumers, Seniors
As an integrated marketing agency with a heavy focus on digital marketing to Boomers and Seniors, you may think we don’t design and produce a lot of print collateral for our clients. But we do. In fact, we’ve seen that printed collateral has not only... 
by CR Team | Nov 7, 2018 | 50+, 60+, Advertising, Boomers, Internet, Marketing, Seniors
Video has become an integral part of our lives. In fact, 46 percent of people make a purchase after watching a branded social video, while an additional 32% have considered doing so. In this month’s roundup, we look at how consumers are engaging with video and how you... 
by CR Team | Nov 1, 2018 | 40+, 50+, 60+, Advertising, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Generation X, Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement
For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive... 
by CR Team | Oct 11, 2018 | 50+, 60+, Advertising, Healthcare - CCRCs, Marketing, Retirement
This week, Creating Results hosted a webinar discussing the transformation that needs to occur in sales and marketing in order to maximize the success of a repositioning. During the webinar, Kimberly Hulett, President of Creating Results, showed five ways in which... 
by CR Team | Oct 8, 2018 | Advertising, Internet, Marketing, Seniors
It’s hard not to look forward to this time of year. But while many people anticipate fall festivities and the aroma of pumpkin spice, I usually find myself counting down the days to the fall conference season. I had the opportunity to attend the Senior Care Marketing... 
by CR Team | Oct 3, 2018 | Email marketing, Marketing, Seniors
Email marketing is a cost-effective way to nurture your prospects while building credibility and familiarizing them with your product, especially in the senior living industry. But like all marketing tactics, you have to invest the time and resources into developing a...
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