by CR Team | Sep 6, 2018 | 60+, Advertising, Boomers, Marketing
The Baby Boomer consumer generation is unlike any other generation of consumers that came before it. This is especially true when it comes to their purchasing habits. With the knowledge that consumers ages 65+ will continue to have the most spending power of any other... 
by Jessica Ruhle | Aug 28, 2018 | Internet, Marketing, Mature Consumers
We often find ourselves sitting in front of our clients talking about results: the number of inquiries generated, web conversions, calls that came in, new vs. returning visitors to the website and so on. These are all great stats to see how the marketing dollars are... 
by CR Team | Aug 21, 2018 | 40+, 50+, 60+, Advertising, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement
Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly... 
by CR Team | Aug 15, 2018 | 50+, Advertising, Boomers, Marketing
Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are. While industry professionals may... 
by CR Team | Aug 8, 2018 | Healthcare - CCRCs, Marketing, Real Estate Marketing, Seniors
Having a community sales center that “wows” is a vital part of converting prospects into residents. It’s the bricks-and-sticks part of the sales process and gives prospects a place where they can look, feel, touch and experience your community and all it has to offer.... 
by CR Team | Aug 1, 2018 | 40+, 50+, 60+, Advertising, Boomers, Healthcare - CCRCs, Marketing, Seniors
“What can you tell me about CRMs?” This is a question we’ve been asked repeatedly by clients as of late. Many are thinking (or rethinking) their strategy when it comes to how they use their CRM and what they need to be successful. Knowing where to begin the CRM search...
Recent Comments