by Jessica Ruhle | Jul 11, 2018 | 50+, 60+, Boomers, Marketing, Mature Consumers, Seniors
When we were younger, we asked “Why is the sky blue?” While the answer is scientific and quite complicated, it’s not far from the same mentality and approach we must take to blue sky marketing in active adult and senior living communities. But in marketing, it’s less... 
by Kristen Oliphant | Jul 3, 2018 | Advertising, Marketing
Facebook is the “it” child for reaching your highly selected target audience with a low ROI. And if it isn’t, well, frankly put, it should be. Recently, though, Facebook has gone through some growing pains due to the ways of obtaining sensitive information and has... 
by CR Team | Jun 28, 2018 | Advertising, Branding, Healthcare - CCRCs, Marketing, Mature Consumers, Retirement, Seniors
Last week, I attended the LeadingAge PA annual conference in Hershey, and it was easy to see that attendees were living this year’s theme, Life on Purpose. The show opened with Presidential candidate Carly Fiorina discussing innovative and strategic leadership.... 
by CR Team | Jun 18, 2018 | Advertising, Healthcare - CCRCs, Marketing, Mature Consumers, Retirement, Seniors
Chocolate won’t be the only thing on my mind this week as the Creating Results team joins innovators and leaders within senior living at Hershey Lodge for the LeadingAge Pennsylvania Annual Conference. It’s sure to be an exciting few days when not-for-profit providers... 
by CR Team | Jun 15, 2018 | Advertising, Marketing
In part one of our Understanding ROI in Senior Living Sales series, we explored ways in which marketers could better understand and measure ROI. We also discussed the importance of setting goals that you want your tactics to achieve. For marketers in the senior living... 
by CR Team | Jun 6, 2018 | 50+, 60+, Advertising, Housing, Marketing, Real Estate Marketing
Last week, Creating Results hosted a webinar featuring senior living and 55+ industry experts, moderated by Beth Mickey, our own certified aging-in-place specialist. During the webinar, our experts focused on universal design features in both 55+ active adult real...
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