by CR Team | Feb 1, 2018 | Advertising, Branding, Email marketing, Marketing
Finding the right agency partner is as much about cultural fit as it is about capabilities. What will your new partner really be like to work with? Will the marketing agency be able to hit the ground running? These five questions will help you determine the... 
by CR Team | Jan 15, 2018 | 60+, Boomers, Healthcare - CCRCs, Marketing, Seniors
Happy Monday and Happy Martin Luther King Jr. Day! Whether you’re at home watching the highlights from last night’s crazy playoff game between the Vikings and Saints, or in the office like we are, take a few minutes to catch up on the most engaging... 
by CR Team | Jan 8, 2018 | Advertising, Boomers, Housing, Marketing, Mature Consumers, Seniors
If you’re attending the National Association of Home Builders’ (NAHB) International Builders Show in Orlando, Florida this week, be sure to stop by for our session on search engine optimization (SEO) and search engine marketing (SEM). Our very own Patrick... 
by Kristen Oliphant | Dec 11, 2017 | Advertising, Internet, Marketing, Mature Consumers
Happy Monday! Rather than our normal most clicked and shared recap, we thought the timing was right to focus today’s post on content and how to impact your marketing strategy for 2018. How-To Videos and Mature Consumers “7 in 10 viewers often use YouTube to solve a... 
by CR Team | Dec 4, 2017 | Boomers, Housing, Marketing, Mature Consumers
Hard to believe it’s already December — where did the year go? Each week we take a look at the mature marketing stories and inspirations that had people talking and sharing. This week we explore the differences between Boomer and Millennial multifamily buyers... 
by CR Team | Nov 10, 2017 | Advertising, Boomers, Marketing, Mature Consumers, Seniors
Senior living marketers and sales professionals have been trying to figure out what words we should use when speaking to older adults for a long time. Much of this is a tremendous effort to not offend – which invariably leads to a bunch of jargon that is either...
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