by CR Team | Jan 8, 2018 | Advertising, Boomers, Housing, Marketing, Mature Consumers, Seniors
If you’re attending the National Association of Home Builders’ (NAHB) International Builders Show in Orlando, Florida this week, be sure to stop by for our session on search engine optimization (SEO) and search engine marketing (SEM). Our very own Patrick... 
by Kristen Oliphant | Dec 11, 2017 | Advertising, Internet, Marketing, Mature Consumers
Happy Monday! Rather than our normal most clicked and shared recap, we thought the timing was right to focus today’s post on content and how to impact your marketing strategy for 2018. How-To Videos and Mature Consumers “7 in 10 viewers often use YouTube to solve a... 
by CR Team | Dec 4, 2017 | Boomers, Housing, Marketing, Mature Consumers
Hard to believe it’s already December — where did the year go? Each week we take a look at the mature marketing stories and inspirations that had people talking and sharing. This week we explore the differences between Boomer and Millennial multifamily buyers... 
by CR Team | Nov 10, 2017 | Advertising, Boomers, Marketing, Mature Consumers, Seniors
Senior living marketers and sales professionals have been trying to figure out what words we should use when speaking to older adults for a long time. Much of this is a tremendous effort to not offend – which invariably leads to a bunch of jargon that is either... 
by CR Team | Nov 6, 2017 | 60+, Housing, Marketing, Mature Consumers, Seniors
Happy Monday! Last week thousands of leaders and providers within the senior living industry headed to New Orleans for the 2017 LeadingAge Annual Meeting & Expo. Our CR team returned home inspired, excited and even more invested in partnering with organizations... 
by CR Team | Oct 24, 2017 | 50+, Boomers, Gen X, Healthcare - CCRCs, Internet, Marketing, Real Estate Marketing, Social Networking
Next week is Halloween. In many places, there will be no costumed children going door-to-door for sweets. Instead they’ll hit malls, church parking lot “trunk or treat” events, or another alternative. Like the candy sold in stores, Halloween has been shrunk down and...
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