by Kristen Oliphant | Apr 24, 2017 | 50+, 60+, Boomers, Marketing, Mature Consumers
I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and... 
by CR Team | Apr 3, 2017 | 40+, 50+, 60+, Advertising, Boomers, Internet, Marketing, Mature Consumers
Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing. First, we’ll explore mobile usage among boomers and seniors by way of a report from Edison... 
by Kristen Oliphant | Mar 27, 2017 | 50+, Boomers, Gen X, Internet, Marketing, Millennials/Gen Y
Happy Monday! Sit back and enjoy your fresh brew while we round up the “most clicked” and “most shared” 50+ marketing content from the past week. Most Clicked: Scientific Proof that Happiness is for the Aging Carolyn Gregoire of The Huffington... 
by CR Team | Feb 27, 2017 | 40+, 50+, 60+, Marketing, Real Estate Marketing, Seniors
I became obsessed with movie award season this year, obsessed with a capital “O.” I watched it all – the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who... 
by Kristen Oliphant | Feb 20, 2017 | 50+, 60+, Boomers, Marketing, Mature Consumers, Workforce
Happy Monday! It is that time again. Here is the roundup of the most engaging posts from the previous week. MOST CLICKED: Demographic Projections and the Implications that Affects our Economy Jo Ann Jenkins, CEO of AARP, wrote an thoughtful article on our extended... 
by CR Team | Feb 15, 2017 | Email marketing, Healthcare - CCRCs, Housing, Marketing, Real Estate Marketing
When the late, great Johnny Carson was the host of The Tonight Show, a recurring character was Carnac the Magnificent. The seemingly psychic Carnac would “divine” the answers to questions in “hermetically sealed” envelopes. Wordplay and...
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