by CR Team | Oct 16, 2020 | Advertising, Marketing
Older adults are living in the digital world — just like the rest of us. A 2017 study conducted by Limelight shows that 47% of people ages 60+ spend more than 15 hours per week of their personal time online. This percentage is the second highest of any demographic.... 
by CR Team | Sep 8, 2020 | Advertising, Marketing
In a previous post, I took a look at 4 of the biggest brands in the world and how they are marketing to older adults and becoming brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power... 
by CR Team | Jul 9, 2020 | Advertising, Marketing
Current events in our country are proving to be the catalyst for change that is long overdue. And we’re starting to realize just how far these changes extend. They go beyond policy and encompasses all aspects of our daily lives, including our professions. These times... 
by CR Team | Dec 6, 2018 | Advertising, Marketing, Seniors
As we wrap up 2018, it’s time to look at some of the trends that experts believe will shape the marketing industry in 2019. To make it easy, we’ve curated marketing experts’ top picks from around the web. Here are the six trends they predict will gain momentum in the... 
by CR Team | Sep 6, 2018 | 60+, Advertising, Boomers, Marketing
The Baby Boomer consumer generation is unlike any other generation of consumers that came before it. This is especially true when it comes to their purchasing habits. With the knowledge that consumers ages 65+ will continue to have the most spending power of any other...
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