by CR Team | May 25, 2018 | 40+, 50+, 60+, Boomers, Housing, Marketing, Mature Consumers, Real Estate Marketing, Seniors
Many marketers have an “old vs. new” mentality when considering the marketing channels they should employ to capture their 55+ active adult prospects. Obviously digital is the present and the future — but is that where most of your budget should be spent? How... 
by CR Team | Mar 20, 2018 | Boomers, Marketing, Social Networking
Trying to reach baby boomers and seniors online? Here’s the latest look at how 50+ adults use the internet — and how you can use this data to improve your marketing strategies. See the full infographic: What Are Older Adults Doing Online? 1. Who’s Online?In a recent... 
by CR Team | Sep 28, 2017 | Healthcare - CCRCs, Housing, Marketing, Mature Consumers
In 2012 my wife and I traveled to Chicago and took in a Cubs game at Wrigley. As a lifelong baseball fan from Boston, being able to sit in the stands of that museum of a ballpark and immerse myself in the electric atmosphere of that field was something I will never... 
by CR Team | Jul 24, 2017 | 60+, Millennials/Gen Y, Seniors, Social Networking
It’s time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week. First, we’ll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares.... 
by Kristen Oliphant | Feb 20, 2017 | 50+, 60+, Boomers, Marketing, Mature Consumers, Workforce
Happy Monday! It is that time again. Here is the roundup of the most engaging posts from the previous week. MOST CLICKED: Demographic Projections and the Implications that Affects our Economy Jo Ann Jenkins, CEO of AARP, wrote an thoughtful article on our extended...
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