by CR Team | Jun 23, 2015 | Healthcare - CCRCs, Marketing, Mature Consumers, Workforce
Last week we had the privilege to speak at LeadingAge Pennsylvania’s annual conference on “The End of Advertising. The Advent of Engagement.” There was a lot of enthusiasm for Creating Results’ definition of engagement: “the act of turning people on to your brand in a... 
by Jessica Ruhle | Dec 18, 2014 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers
In this post, we wrap up our series of 15 actionable ideas to improve your results with baby boomers and seniors in 2015 with quotes from thought-leaders who inspired us this year. As our Creating Results team is always on the look out for new mature marketing... 
by CR Team | Aug 21, 2014 | Healthcare - CCRCs, Marketing
Joy, Compassion, Integrity, Stewardship, & Community. These were the values that Pennsylvania’s Landis Communities uncovered as they set out strategically to build an organization that excels in customer-friendly service and information. For this “senior... 
by CR Team | Aug 20, 2014 | Healthcare - CCRCs, Marketing
This year, Creating Results has been privileged to speak at senior living conferences around the country. Our “Stay, Fly, Shop to Success” presentation highlights some common strengths of global leaders such as Marriott, Southwest and Nordstrom. Why? It helps to find... 
by CR Team | Apr 1, 2014 | Advertising, Healthcare - CCRCs, Marketing, Mature Consumers
Last week we shared senior living insights from LeadingAge’s PEAK Leadership Summit. Here are several ideas from the conference specifically about how to implement and lead change. What are you doing within your own organization to ensure you are continuing to...
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