by Jessica Ruhle | Jul 11, 2018 | 50+, 60+, Boomers, Marketing, Mature Consumers, Seniors
When we were younger, we asked “Why is the sky blue?” While the answer is scientific and quite complicated, it’s not far from the same mentality and approach we must take to blue sky marketing in active adult and senior living communities. But in marketing, it’s less... 
by CR Team | Jun 15, 2018 | Advertising, Marketing
In part one of our Understanding ROI in Senior Living Sales series, we explored ways in which marketers could better understand and measure ROI. We also discussed the importance of setting goals that you want your tactics to achieve. For marketers in the senior living... 
by CR Team | Jun 6, 2018 | 50+, 60+, Advertising, Housing, Marketing, Real Estate Marketing
Last week, Creating Results hosted a webinar featuring senior living and 55+ industry experts, moderated by Beth Mickey, our own certified aging-in-place specialist. During the webinar, our experts focused on universal design features in both 55+ active adult real... 
by CR Team | May 25, 2018 | 40+, 50+, 60+, Boomers, Housing, Marketing, Mature Consumers, Real Estate Marketing, Seniors
Many marketers have an “old vs. new” mentality when considering the marketing channels they should employ to capture their 55+ active adult prospects. Obviously digital is the present and the future — but is that where most of your budget should be spent? How... 
by Amanda Combs | May 24, 2018 | Healthcare - CCRCs, Marketing, Seniors
Return on investment (ROI) is one of the most important metrics businesses use when determining how to allocate their budget. As marketers, it can seem like we spend most of our time strategizing about the tactics that will yield the best results at the lowest cost to...
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