by CR Team | Dec 20, 2010 | Boomers, Gen X, Generation Jones (trailing edge Boomers), Internet, Marketing, Millennials/Gen Y, Seniors, Silent Generation, Social Networking
The Pew Internet & American Life Project released its second ‘Generations” reportlast week, with data about what various cohorts – from Gen Y/Millennials to Baby Boomers to the Greatest Generation – are doing on the Internet. Turns out,... 
by CR Team | Dec 11, 2009 | 60+, Internet, Marketing, Mature Consumers, Seniors, Silent Generation, Social Networking
Thanks to a tweet this a.m. from Bill Vick, we can share some updated statistics on what 65+ seniors do online. New data from Nielsen Online shows that email is still the number one activity of these older Americans. The next two activities – getting maps and... 
by CR Team | Sep 9, 2009 | 40+, 50+, Boomers, Internet, Marketing, Social Networking
Part 3 of a series on marketing to Baby Boomers and beyond through social networking. PART 3: FACEBOOK PRESENTS OPPORTUNITIES FOR BOOMER, SENIOR MARKETING First, the headlines touted how Baby Boomers (especially women) were flocking to Facebook. Then, statistics...
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