by Kristen Oliphant | May 14, 2019 | digital marketing, Internet, Marketing, Seniors
Digital marketing is a key component of all of our clients’ marketing strategies. So when I was given the opportunity to attend this year’s Hero Conf to learn about new pay-per-click (PPC) tactics and strategies on the rise in 2019, I jumped at the opportunity. This... 
by CR Team | Nov 7, 2018 | 50+, 60+, Advertising, Boomers, Internet, Marketing, Seniors
Video has become an integral part of our lives. In fact, 46 percent of people make a purchase after watching a branded social video, while an additional 32% have considered doing so. In this month’s roundup, we look at how consumers are engaging with video and how you... 
by CR Team | Aug 3, 2018 | 50+, 60+, Advertising, Boomers, Social Networking
Baby Boomers are no longer new to social media networks. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in...
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