by CR Team | May 29, 2013 | Email marketing, Marketing
Each Spring the cleaning bug strikes- we clean out our closets, drawers, cars and other areas that have been neglected through the long winter months. Your email program is no exception. In order to ensure effectiveness you should regularly evaluate metrics, shift... 
by CR Team | May 23, 2013 | 60+, Healthcare - CCRCs, Silent Generation
Creating Results’ Kathy East and Todd Harff are at the VANHA annual meeting this week. VANHA is the Virginia Association of Non Profit Homes for the Aging, representing many terrific senior living communities serving elders in the state. Todd and Kathy are there... 
by CR Team | May 20, 2013 | 60+, Boomers, Real Estate Marketing, Silent Generation, Social Networking
As the song goes, “rainy days and Mondays always get me down.” But sharing great resources and insights is a nice antidote! Welcome to another edition of the Mature Marketing links round-up. This is a collection of content that received the most attention... 
by CR Team | May 16, 2013 | 50+, 60+, Internet, Marketing
A recent eMarketer report finds seniors are “Still Lukewarm on Web Activity,” noting use of the Internet, smart phones and social networks by those over 65 lags behind the total US population. In 2012, for the first time, more than half of people over 65... 
by CR Team | May 7, 2013 | Healthcare - CCRCs, Marketing, Real Estate Marketing
Developers of master planned and active adult communities don’t want to waste time effort or money, yet too few are taking advantage of a proven technique: PR. Just like the other components of a successful integrated marketing program, public relations should be...
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