by Mike Stakem | Nov 30, 2015 | Advertising, Boomers, Marketing, Seniors
While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. MOST... 
by Mike Stakem | Nov 23, 2015 | 50+, Marketing, Mature Consumers, Millennials/Gen Y
Good Monday morning before Thanksgiving! Many of us have a short work week, and are thus preoccupied with what’s going to be on the dinner table on Thursday. But in the meantime, let’s look at some insights. Our mature marketing links this week tell us... 
by CR Team | Nov 16, 2015 | 50+, Boomers, Housing, Internet, Marketing
Last Monday we started the week on a note of laughter, with jokes from and about outgoing LeadingAge President Larry Minnix. This Monday we find it hard to smile, as news reports are filled with tragedies happening around our globe. Then a friend shared the following... 
by CR Team | Nov 10, 2015 | 50+, 60+, Boomers, Internet, Mature Consumers
The Pew Research Center has released a new study, “Technology Device Ownership: 2015,” which contains some actionable data for those marketing to baby boomers and seniors. In short, more adults — including those over the age of 50 — own... 
by CR Team | Nov 9, 2015 | 60+, Healthcare - CCRCs, Housing, Marketing, Mature Consumers
Typically this Monday round-up of top 50+ marketing links are organized by most clicked, most shared, most commented … Today we’ll take a slightly different tack as there were several topics that seemed to grab the attention of mature marketing pros over...
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