by CR Team | May 23, 2016 | Advertising, Boomers, Marketing, Mature Consumers
Each week we explore mature marketing articles that were of particular interest to our followers. This week we explore how technology continues to help us age better and retirement by the numbers. Have something to share? We’d love to hear from you in our... 
by CR Team | May 18, 2016 | Healthcare - CCRCs, Workforce
Did YOU want to work in senior living when you grew up? Earlier in the year, Creating Results’ Executive Vice President Kimberly Hulett and I attended a LeadingAge DC event, “C-Suite Round Table Discussion: The Future of Aging Services” at George Washington... 
by CR Team | May 16, 2016 | Boomers, Millennials/Gen Y, Retirement, Workforce
A new week, a new round-up of the content that grabbed the attention of marketing pros! Each Monday, we tally which were the boomers / seniors marketing articles, research and other items that got our followers engaging on Twitter, Facebook, LinkedIn and Ghost-Town... 
by CR Team | May 10, 2016 | 60+, Healthcare - CCRCs, Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing
More people of all ages are watching / sharing online videos than ever before. And studies show video marketing has power to motivate consumers – including Baby Boomers and Seniors – to act or buy. Yet many senior providers don’t know how to integrate video into their... 
by CR Team | May 9, 2016 | Boomers, Housing, Marketing, Mature Consumers
Happy Monday! This week our mature marketing recap focuses on how shared space is shaping (or re-shaping) multi-housing and the impact of boomer nostalgia on tourism. But these certainly weren’t the only articles sparking conversation and ideas over the last...
Recent Comments