by CR Team | Jul 26, 2016 | 40+, 50+, 60+, Healthcare - CCRCs, Retirement, Seniors
Every week, we take a look at the content that engaged our followers the most from the previous week. This week, the New York Times gave an in-depth look at the increasing popularity of “brain gyms” in retirement communities. Also, a study by The... 
by Mike Stakem | Jul 21, 2016 | 40+, Branding, Housing, Marketing
I recently attended the HOW Design Conference in Atlanta, where thousands of artists, designers and design enthusiasts from around the world gathered to celebrate and promote design in all its forms. It was a great chance to absorb, learn and be inspired by this... 
by CR Team | Jul 18, 2016 | 40+, 50+, 60+, Advertising, Boomers, Internet, Retirement
As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic. This week, an AARP study provides insight on the steps... 
by CR Team | Jul 11, 2016 | 50+, Boomers, Gen X, Mature Consumers
A core belief at Creating Results is that true understanding is what leads to creative insight. We often illustrate this with the analogy of a beach ball. If I’m holding the beach ball closely, I only can see the color facing me — let’s say, blue. If... 
by Jessica Ruhle | Jul 7, 2016 | 50+, Marketing, Mature Consumers
Last month, Erin Read and I spoke at LeadingAge Massachusetts and Pennsylvania conferences on why organizations should be using video in their integrated marketing strategy. But, what if you’re not ready for video? According to Dr. James McQuivey of Forrester...
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