by Amanda Combs | Jun 27, 2023 | 50+, 60+, digital marketing, Internet, Seniors
Trying to reach baby boomers and seniors online? Here’s the latest look at how 50+ adults use the internet — and how you can use this data to improve your marketing strategies. 1. Internet usage among seniors In the most recent survey available, Pew Research... 
by Amanda Combs | Jun 20, 2023 | 60+, Advertising, Assisted Living, baby boomers, Boomers, Marketing, Mature Consumers, Radio, Seniors
Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly... 
by Amanda Combs | Jun 13, 2023 | 60+, Assisted Living, baby boomers, Boomers, Gay, LGBTQI+, Mature Consumers, Seniors, Silent Generation
Inclusive communities begin with understanding your prospects and residents and embracing diversity of race, culture, ethnicity, faith, sexual orientation and gender identity. To that end, many of our clients ask what percentage of seniors identify as gay, and how... 
by Amanda Combs | Jun 1, 2023 | 60+, Assisted Living, Branding, Marketing, News, Seniors
The 2023 LeadingAge PA Annual Conference, held at the Kalahari Resort in the Poconos, brought together industry leaders, professionals and experts in aging services. With a diverse range of workshops, presentations and networking opportunities, the conference provided...
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