by Amanda Combs | May 24, 2018 | Healthcare - CCRCs, Marketing, Seniors
Return on investment (ROI) is one of the most important metrics businesses use when determining how to allocate their budget. As marketers, it can seem like we spend most of our time strategizing about the tactics that will yield the best results at the lowest cost to...
by Amanda Combs | Jul 25, 2017 | 40+, Healthcare - CCRCs, Marketing
Editor’s Note: Several of Creating Results’ leaders recently attended the annual LeadingAge Pennsylvania conference. Team members had the privilege of both presenting our insights and learning from other presenters. This series of posts shares some OUTtakes and...
by Amanda Combs | Jul 13, 2017 | 60+, Healthcare - CCRCs, Marketing, Mature Consumers, Real Estate Marketing
Editor’s Note: Several of Creating Results’ leaders recently attended the annual LeadingAge Pennsylvania conference. Team members had the privilege of both presenting our insights and learning from other presenters. This series of posts shares some OUTtakes and...
by Amanda Combs | Oct 27, 2016 | Internet, Marketing, Mature Consumers, Seniors
Creating Results attended and sponsored the informative SMASH conference held in Chicago earlier this month. For the senior living industry, this conference is innovative and refreshing. Among all the keynotes and sessions I attended, I noticed an underlying theme:...
by Amanda Combs | May 5, 2016 | Advertising, Internet, Marketing, Real Estate Marketing
HeroConf: The World’s Largest All-PPC Event Last week I had the advantage of joining nearly 500 other paid search and digital marketers in the city of brotherly love for HeroConf, a conference focused on paid search marketing. The program highlighted trends, best...
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