by Amanda Combs | Dec 7, 2023 | 55+, 60+, Advertising, digital marketing, Email marketing, Marketing, Senior Living
In the competitive landscape of senior living communities, making your mark is crucial. Your marketing strategies not only set you apart but also draw in the families and individuals seeking a place to call home. So how do you measure the success of your marketing... by Amanda Combs | Sep 28, 2023 | 55+, 60+, Assisted Living, baby boomers, Sales, Senior Living, Seniors
Today’s 55+ buyers are well informed on the pros and cons of buying 55+ real estate. But keep in mind that every objection during the sales process is an opportunity to enlighten, educate, and ultimately win a new resident. Let’s dive deep into some common... by Amanda Combs | Aug 24, 2023 | 55+, Housing, Mature Consumers, Retirement, Senior Living, Seniors
When retirees are considering a move into a 55+ community, they’re often looking for specific attributes and amenities as they consider their next move. Creating Results surveyed adults ages 55+ to better understand how mature consumers research and shop for 55+... by Amanda Combs | Jul 21, 2023 | 60+, Assisted Living, Senior Living, Seniors
In the bustling ecosystem of senior living, understanding industry trends and future growth trajectories is essential. As professionals in the senior living industry, we’re all striving to offer the best possible care to residents while staying attuned to demographic... by Amanda Combs | Jul 11, 2023 | 50+, 60+, Mature Consumers, Senior Living, Seniors
Is there a difference between affluent, wealthy and luxury consumers? While experts from around the luxury market don’t agree on how to classify luxury buyers, there’s one thing they do agree on: Luxury buyers aren’t one homogenous segment. While some characteristics...
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