by Jessica Ruhle | Nov 12, 2024 | 55+, 60+, Sales, Senior Living, Workforce
In today’s competitive senior living market, motivating salespeople is a challenge that can’t be ignored. At the 2024 LeadingAge Annual Meeting, Creating Results led a panel discussion on how to meet this challenge head on. What the audience learned: Sales leaders... 
by Jessica Ruhle | Sep 17, 2024 | lead generation, Sales, Senior Living, Seniors
We often find ourselves sitting in front of our senior living clients talking about marketing and sales benchmarks. Typically, the conversation starts with a focus on marketing: the number of inquiries generated, web conversions, calls that came in and so on. These... 
by Jessica Ruhle | Jun 26, 2024 | Sales, Senior Living, Seniors
In senior living sales, you have the unique opportunity to make a significant impact on the lives of seniors and their families. To succeed, it’s crucial to understand the best practices and common pitfalls. Here’s a comprehensive guide on the do’s and don’ts of... 
by Jessica Ruhle | May 17, 2024 | 60+, Assisted Living, Marketing, Sales, Senior Living, Seniors
The 2024 LeadingAge PA Annual Conference, held at the picturesque Kalahari Resorts & Conventions in the Pocono Mountains, was a resounding success, drawing in senior living leaders, professionals and business partners from across the state for an immersive... 
by Jessica Ruhle | Apr 9, 2024 | 60+, Assisted Living, Marketing, Seniors
How senior living leaders can overcome obstacles, take risks and pursue their goals with confidence On March 27, LeadingAge Rhode Island hosted its 33rd Annual Conference and Trade Show, with the theme of “Courage Ignited.” The event was a blast, bringing together...
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