by Jessica Ruhle | Apr 7, 2025 | 50+, 60+, Advertising, Boomers, Branding, Marketing, Seniors
When you hear the word “brand,” what comes to mind? Many people think of a logo, a color scheme or maybe a catchy slogan. While these elements are part of a brand, they don’t tell the whole story. Your brand is much more than what people see — it’s what they feel,... 
by Jessica Ruhle | Mar 13, 2025 | 50+, 60+, digital marketing, Internet, Seniors
Trying to reach baby boomers and seniors online? What do seniors do online? Here’s the latest look at how 50+ adults use the internet — and how you can use this data to improve your marketing strategies. Seniors do a lot online — from staying connected with friends... 
by Jessica Ruhle | Feb 17, 2025 | lead generation, Marketing, Senior Living, Seniors, social media, Social Networking
In recent years, YouTube has become one of the most popular and widely used video streaming services. With more than two billion users monthly, people are increasingly turning to YouTube for entertainment and information. But what may come as a surprise is that,... 
by Jessica Ruhle | Jan 21, 2025 | lead generation, Marketing, Senior Living, Seniors, social media
For senior living communities in cold-weather locations, winter can be a challenging sales season. Snowy sidewalks, icy roads and freezing temperatures often keep older adults indoors, making it harder to drive attendance for tours and events. But winter isn’t just... 
by Jessica Ruhle | Nov 12, 2024 | 55+, 60+, Sales, Senior Living, Workforce
In today’s competitive senior living market, motivating salespeople is a challenge that can’t be ignored. At the 2024 LeadingAge Annual Meeting, Creating Results led a panel discussion on how to meet this challenge head on. What the audience learned: Sales leaders...
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