by Jessica Ruhle | Sep 17, 2021 | 60+, Assisted Living, Marketing, Seniors
Stepping back into a conference hall felt somewhat surreal, but once inside it felt like old times. The LeadingAge Rhode Island conference happened in person and while attendance was certainly lower, the general feeling around the exhibit hall and sessions was a sense... 
by Jessica Ruhle | Jun 28, 2021 | Assisted Living, digital marketing, Marketing, Seniors
Following 2020, video conferencing, video email messaging and virtual tours have become more commonplace tools and tactics for sales and marketing teams. But what about milestone marketing? During a time when many senior living communities were forced to go into... 
by Jessica Ruhle | Nov 23, 2020 | Assisted Living, digital marketing, Marketing, Seniors
Over the summer, Creating Results hosted a series of 10-minute webinars focusing on all things digital marketing.The webinar I led focused on the importance of video in digital marketing and was our most attended session. It’s clear that senior living and 55+... 
by Jessica Ruhle | Oct 5, 2020 | Assisted Living, digital marketing, Marketing, Seniors
In a time when assisted living communities across the country are experiencing a downturn in census, many are seeking new assisted living marketing strategies to attract new residents. According to Enquire Solutions’ most recent study, communities saw move-ins... 
by Jessica Ruhle | Jun 5, 2020 | Seniors
Over the past couple of months, the seas of senior living and 55+ sales and marketing have been rough. We’ve seen many ups and downs in the news, in our communities and in our lives. We’re all trying to figure out how to navigate communicating with our prospects, both...
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