by Kristen Oliphant | Jul 31, 2017 | 60+, Advertising, Boomers, Branding, Marketing, Mature Consumers, Millennials/Gen Y, Seniors, Social Networking
Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our “most clicked” item, we look at a project from Stanford Center on Longevity. For the “most shared,” is the fashion industry... 
by Kristen Oliphant | Jun 19, 2017 | Advertising, Marketing, Mature Consumers
Happy Monday and to all the dads, Happy Belated Father’s Day! This week in our recap of the most clicked 50+ marketing items, we discuss millionaire households: how does each generation contribute and how this affects our marketing efforts to seniors. For most shared,... 
by Kristen Oliphant | May 1, 2017 | Branding, Marketing
Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive... 
by Kristen Oliphant | Apr 24, 2017 | 50+, 60+, Boomers, Marketing, Mature Consumers
I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and... 
by Kristen Oliphant | Mar 27, 2017 | 50+, Boomers, Gen X, Internet, Marketing, Millennials/Gen Y
Happy Monday! Sit back and enjoy your fresh brew while we round up the “most clicked” and “most shared” 50+ marketing content from the past week. Most Clicked: Scientific Proof that Happiness is for the Aging Carolyn Gregoire of The Huffington...
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