by Todd Harff | Dec 16, 2016 | Boomers, Internet, Marketing, Mature Consumers
“I’m about to just give you all of my money And all I’m asking, hey, is a little respect” (Otis Redding in 1965. Made popular by Aretha Franklin in 1967.) Be honest. Looking at all of your marketing initiatives, is your team truly: respecting...
by Todd Harff | Jan 19, 2016 | 50+, Boomers, Housing, Millennials/Gen Y
This week I am writing from the International Builders’ Show in Las Vegas. I’m particularly excited because during this year’s conference I will be part of a panel of real estate industry suppliers discussing housing for Baby Boomers and Millennials....
by Todd Harff | Apr 30, 2014 | 40+, 50+, 60+, Healthcare - CCRCs, Housing, Mature Consumers
One thing we love about marketing senior living is the chance to collaborate with organizations that help people live rewarding, meaningful and engaging lives. But do most organizations genuinely believe this is possible regardless of age and health challenges? Do...
by Todd Harff | Apr 24, 2013 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Marketing, Mature Consumers, Real Estate Marketing
Urban Land Institute Trends Conference Take-Aways (Part 1) The big question: “When it comes to a new home, what do Baby Boomers want?” The simple answer: “Everything.” I recently had the pleasure of moderating an Urban Land Institute (ULI) panel of experts charged...
by Todd Harff | Apr 10, 2013 | Marketing
The Need for Marketing Strategy for Mid-Sized Organizations We live in a faced-paced world with incredible changes every day. While there has always been change, never before has so much changed so quickly. Entire industries are being rendered obsolete as others...
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