by Todd Harff | Feb 11, 2010 | 50+, 60+, Boomers, Housing, Internet, Mature Consumers, Real Estate Marketing, Seniors, Social Networking
Social media marketing seemed to be the topic of the hour at the 2010 International Builders Show (and other conferences I’ve attended in the past few months, such as the American Association of Homes and Services for the Aging event). Builders and developers – of... 
by Todd Harff | Feb 9, 2010 | 50+, Housing, Real Estate Marketing, Seniors
Was 2009 the end of 55+, age-qualified, active adult housing? It certainly was a painful year for builders, developers, and experts like myself, who had expected this market would out-perform the overall housing market during a downturn. Instead, as I note in my Top... 
by Todd Harff | Sep 25, 2009 | Boomers, Branding, Seniors, Silent Generation, Travel
Elderhostel – the non-profit organization that has given hundreds of thousands of seniors educational/travel experiences – is changing its name and opening its tours to anyone over 21 years of age. Participation in programs has been dropping. Baby Boomers... 
by Todd Harff | Aug 14, 2009 | Advertising, Boomers, Marketing, Mature Consumers
Over the years, we have heard that Baby Boomers and other mature consumers are so brand loyal that they aren’t worth marketing to. This simply isn’t true. We also know that traditional marketing is becoming less effective, regardless of age. New research from... 
by Todd Harff | Jul 24, 2008 | 50+, Advertising, Mature Consumers
This is the first generation where it is acceptable to be a single woman, but you’d never know it from much of the advertising targeting 50+ers. There are 13.1 million single women over the age of 50. Only 3.6 million are low income. Yet seldom are single women...
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