by CR Team | Sep 26, 2016 | 50+, 60+, Healthcare - CCRCs, Mature Consumers, Workforce
Another Monday, another round-up of the week’s top resources for marketing to baby boomers and beyond. MOST SHARED: We have a tie! 1. ‘Be “good enough” in areas customers don’t care about. Be BEST where they DO care.’ This was the... 
by CR Team | Sep 19, 2016 | 50+, 60+, Boomers, Healthcare - CCRCs, Workforce
Every Monday, we recap the mature marketing content that most engaged during the previous week. This week, an article published on Senior Housing News details the importance of collaboration between providers in the senior living industry as well as a new vision for... 
by CR Team | Sep 6, 2016 | 40+, 50+, 60+, Boomers, Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing
Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it’s not Monday (we hope you had a wonderful Labor Day), we didn’t want to leave our loyal visitors missing even one week of insights. This... 
by CR Team | Aug 29, 2016 | 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Marketing
Every Monday, we take a look back at the content that our followers engaged with the most during the previous week. First up this week, Joseph Coughlin of the AgeLab at the Massachusetts Institute of Technology explains why spending marketing dollars on targeting... 
by CR Team | Aug 23, 2016 | 50+, 60+, Email marketing, Marketing
Each week, we take a look back at the content that our followers engaged with the most during the previous week. This week is all about email marketing. First, a new study from MarketingCharts shows why senior marketing professionals should start placing more focus on... 
by CR Team | Aug 10, 2016 | 50+, 60+, Mature Consumers, Millennials/Gen Y, Seniors, Social Networking
Pokémon Go isn’t the only app that has millennials burying their heads in their smartphones these days. Despite having been around for almost five years, Snapchat is more popular than ever with the younger generations. In fact, according to Power Digital Marketing,...
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