by Mike Stakem | Dec 11, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, LGBTQI+, Sales, Senior Living, social media
As we approach the end of the year, we’re looking ahead to the 2025 marketing trends that will impact the 55+ and senior living clients we serve. The senior living and senior housing industries are poised for a significant shift in how they engage with the growing 50+... 
by Jessica Ruhle | Nov 12, 2024 | 55+, 60+, Sales, Senior Living, Workforce
In today’s competitive senior living market, motivating salespeople is a challenge that can’t be ignored. At the 2024 LeadingAge Annual Meeting, Creating Results led a panel discussion on how to meet this challenge head on. What the audience learned: Sales leaders... 
by Mike Stakem | Aug 23, 2024 | 50+, 60+, Advertising, Boomers, Marketing, Seniors
When developing a new campaign strategy (or refreshing an old one), it’s critical to have a guiding approach that outlines all aspects of the campaign so it aligns with your community’s goals. For example, if you have many leads but need help nurturing them to a sale,... 
by CR Team | Jul 23, 2024 | 55+, 60+, Assisted Living, baby boomers, Boomers, lead generation, Retirement, Sales, Senior Living, Seniors, Silent Generation
Understanding who the target audience for your senior living community is can make all the difference in filling your community with happy, thriving residents. Pinpointing your ideal prospects helps tailor your marketing efforts, enhancing engagement and ultimately... 
by Amanda Combs | Jul 1, 2024 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Seniors
Understanding the digital habits of older adults is crucial for marketers targeting senior living and 55+ communities. By knowing which websites seniors use, you can tailor your marketing strategies to reach this audience more effectively. According to Google, these... 
by CR Team | May 23, 2024 | 50+, 60+, Advertising, Boomers, Branding, Marketing, Seniors
For years, many of the world’s biggest brands have focused on Millennials. More recently, brands have shifted their sights to targeting Gen Z, aiming to make lifelong customers out of its members. But a few companies have taken a different approach. With Baby Boomers...
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