by Amanda Combs | Jul 13, 2017 | 60+, Healthcare - CCRCs, Marketing, Mature Consumers, Real Estate Marketing
Editor’s Note: Several of Creating Results’ leaders recently attended the annual LeadingAge Pennsylvania conference. Team members had the privilege of both presenting our insights and learning from other presenters. This series of posts shares some OUTtakes and... 
by CR Team | Jul 10, 2017 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers, Seniors
Happy Monday! Each week we share mature marketing stories and insights that drew attention and interest. This week we explore how 55+ communities are evolving and insights from the International Association of Gerontology and Geriatrics about how to combat ageism. ... 
by CR Team | Jul 3, 2017 | 50+, 60+, Boomers, Generation Jones (trailing edge Boomers), Marketing, Mature Consumers
Growing up, the town next to ours hosted the oldest 4th of July parade in the nation. It still does. The roads in Bristol, RI, are marked not with yellow dividing lines, but red-white-and-blue stripes. Houses are festooned with flags, banners, lights … you name... 
by CR Team | Jun 5, 2017 | 60+, Boomers, Seniors, Social Networking
As you re-acclimate yourself to a five-day work week, don’t forget your dose of the weekly roundup to cure the Monday blues. This week, a Mashable article about how one man’s Instagram account became a viral sensation is sure to warm your heart.... 
by CR Team | May 30, 2017 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers, Millennials/Gen Y
While it may not be Monday, any day is a good day good for sharing mature marketing news that had people talking over the course of the past week. Today, we share a MarketWatch article regarding the surprising number of seniors stuck with college debt and survey... 
by CR Team | May 22, 2017 | 40+, 50+, 60+, Advertising, Boomers, Internet, Marketing, Mature Consumers
Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding...
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