by CR Team | Aug 23, 2016 | 50+, 60+, Email marketing, Marketing
Each week, we take a look back at the content that our followers engaged with the most during the previous week. This week is all about email marketing. First, a new study from MarketingCharts shows why senior marketing professionals should start placing more focus on... 
by CR Team | Aug 15, 2016 | 60+, Healthcare - CCRCs, Mature Consumers, Social Networking, Workforce
Some Mondays our recap of the top mature marketing links is filled with fun and frothy items — wine! brain games! leisure travel plans! And some Mondays we get to share articles and resources related to heavier topics. As the philosopher Thomas Carlyle said,... 
by CR Team | Aug 10, 2016 | 50+, 60+, Mature Consumers, Millennials/Gen Y, Seniors, Social Networking
Pokémon Go isn’t the only app that has millennials burying their heads in their smartphones these days. Despite having been around for almost five years, Snapchat is more popular than ever with the younger generations. In fact, according to Power Digital Marketing,... 
by CR Team | Aug 8, 2016 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Seniors
Each week, we recap the news items that most engaged our followers over the past week. This week, a Reuters Institute study explains how digital media has overtaken print media as a primary news source — for some generations, that is –, while a study from... 
by CR Team | Jul 26, 2016 | 40+, 50+, 60+, Healthcare - CCRCs, Retirement, Seniors
Every week, we take a look at the content that engaged our followers the most from the previous week. This week, the New York Times gave an in-depth look at the increasing popularity of “brain gyms” in retirement communities. Also, a study by The... 
by CR Team | Jul 18, 2016 | 40+, 50+, 60+, Advertising, Boomers, Internet, Retirement
As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic. This week, an AARP study provides insight on the steps...
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