by CR Team | Aug 10, 2016 | 50+, 60+, Mature Consumers, Millennials/Gen Y, Seniors, Social Networking
Pokémon Go isn’t the only app that has millennials burying their heads in their smartphones these days. Despite having been around for almost five years, Snapchat is more popular than ever with the younger generations. In fact, according to Power Digital Marketing,... 
by CR Team | Aug 8, 2016 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Seniors
Each week, we recap the news items that most engaged our followers over the past week. This week, a Reuters Institute study explains how digital media has overtaken print media as a primary news source — for some generations, that is –, while a study from... 
by CR Team | Jul 26, 2016 | 40+, 50+, 60+, Healthcare - CCRCs, Retirement, Seniors
Every week, we take a look at the content that engaged our followers the most from the previous week. This week, the New York Times gave an in-depth look at the increasing popularity of “brain gyms” in retirement communities. Also, a study by The... 
by CR Team | Jul 18, 2016 | 40+, 50+, 60+, Advertising, Boomers, Internet, Retirement
As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic. This week, an AARP study provides insight on the steps... 
by CR Team | Jul 5, 2016 | 60+, Boomers, Mature Consumers, Millennials/Gen Y, Social Networking
Happy 5th of July! Our Monday recap of top mature marketing links is, this week, a Tuesday recap thanks to a day out of the office celebrating America’s independence. Sorry, there are no s’mores below, but you will find a few tasty insights to improve your... 
by CR Team | Jun 28, 2016 | 50+, 60+, Internet, Retirement
Every week, we review the mature marketing content from the previous week with which our followers were most engaged. This week, we will take a look at how technology is expected to impact the way in which society views aging in the future, as well as John...
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