by CR Team | Jan 11, 2016 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! Hopefully by now you’ve gotten back into the swing of things after the holidays (I don’t know about you, but for me it’s a process that involves kicking and screaming). Here are just a few mature marketing stories from the past week... 
by CR Team | Dec 29, 2015 | 40+, 50+, 60+, Boomers, Email marketing, Internet, Marketing, Mature Consumers
Just like the people we market to, the team at Creating Results is … well … on the “mature side.” As one of the newest and youngest team members I was asked to share my thoughts about marketing to seniors in 2015. Here are three surprising things I learned. Seniors... 
by CR Team | Dec 21, 2015 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Internet, Marketing, Mature Consumers, Millennials/Gen Y
I don’t know about you, but for many of my coworkers (and myself) the countdown to some much-anticipated time off to enjoy the holidays is underway. But before you start your own countdown I hope you’ll take a gander at the mature marketing stories of the... 
by CR Team | Dec 7, 2015 | 40+, 50+, 60+, Healthcare - CCRCs, Internet, Marketing
Before we dive into the mature marketing links of the week, we first want to pause and remember Pearl Harbor as we mark the anniversary of the attack that changed so many lives forever. We are thankful for those who fought to protect us and remember those who were... 
by CR Team | Nov 10, 2015 | 50+, 60+, Boomers, Internet, Mature Consumers
The Pew Research Center has released a new study, “Technology Device Ownership: 2015,” which contains some actionable data for those marketing to baby boomers and seniors. In short, more adults — including those over the age of 50 — own... 
by CR Team | Nov 9, 2015 | 60+, Healthcare - CCRCs, Housing, Marketing, Mature Consumers
Typically this Monday round-up of top 50+ marketing links are organized by most clicked, most shared, most commented … Today we’ll take a slightly different tack as there were several topics that seemed to grab the attention of mature marketing pros over...
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