by Mike Stakem | Nov 3, 2015 | 50+, 60+, Internet, Social Networking
Happy Monday after Halloween! Hope you have recovered from the ghosts and goblins that came Trick-or-Treating this weekend. Bet that extra hour of sleep we got on Sunday was much appreciated. Today we look at a new facet of the increased use of social media by Boomers... 
by CR Team | Oct 12, 2015 | 40+, 50+, 60+, Advertising, Marketing, Mature Consumers
Happy Columbus Day holiday Monday! Our mature marketing links of the week focus on retirement insights from a very insightful source, as well as answering the question: Do billboards still work for advertising? We’d love to hear your thoughts on this as well as... 
by CR Team | Sep 28, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! Let’s jump right and explore the mature marketing stories from the past week that had people talking. This week we examine how young entrepreneurials are changing the face of services for seniors and tips to make your digital marketing work... 
by CR Team | Sep 16, 2015 | 40+, 50+, 60+, Boomers, Gen X, Millennials/Gen Y, Silent Generation
Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a “basic rule” for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because,... 
by CR Team | Sep 14, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on women and wealth and how when you retire is determined in part by if you have children. Have something to share? We’d love to hear your thoughts so... 
by CR Team | Aug 31, 2015 | 50+, 60+, Advertising, Volunteering/Service
Another summer week has gone whooshing by, and for some of our readers it may seem summer itself has whooshed. Ice cream shops warn of limited hours. School buses once more set the pace on city streets. Kids are either back in class or counting down the hours...
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