by CR Team | Nov 10, 2015 | 50+, 60+, Boomers, Internet, Mature Consumers
The Pew Research Center has released a new study, “Technology Device Ownership: 2015,” which contains some actionable data for those marketing to baby boomers and seniors. In short, more adults — including those over the age of 50 — own... 
by CR Team | Nov 9, 2015 | 60+, Healthcare - CCRCs, Housing, Marketing, Mature Consumers
Typically this Monday round-up of top 50+ marketing links are organized by most clicked, most shared, most commented … Today we’ll take a slightly different tack as there were several topics that seemed to grab the attention of mature marketing pros over... 
by Mike Stakem | Nov 3, 2015 | 50+, 60+, Internet, Social Networking
Happy Monday after Halloween! Hope you have recovered from the ghosts and goblins that came Trick-or-Treating this weekend. Bet that extra hour of sleep we got on Sunday was much appreciated. Today we look at a new facet of the increased use of social media by Boomers... 
by CR Team | Oct 12, 2015 | 40+, 50+, 60+, Advertising, Marketing, Mature Consumers
Happy Columbus Day holiday Monday! Our mature marketing links of the week focus on retirement insights from a very insightful source, as well as answering the question: Do billboards still work for advertising? We’d love to hear your thoughts on this as well as... 
by CR Team | Sep 28, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! Let’s jump right and explore the mature marketing stories from the past week that had people talking. This week we examine how young entrepreneurials are changing the face of services for seniors and tips to make your digital marketing work... 
by CR Team | Sep 16, 2015 | 40+, 50+, 60+, Boomers, Gen X, Millennials/Gen Y, Silent Generation
Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a “basic rule” for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because,...
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