by CR Team | Apr 16, 2015 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers
Email is still the top preferred digital channel among baby boomers and seniors. This fact was uncovered through Creating Results national Social, Silver Surfers research in 2010 and 2013. Recent MarketingSherpa research noted the same trend when they surveyed people... 
by Jessica Ruhle | Apr 7, 2015 | 60+, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Social Networking
Creating Results’ Top 6 Takeaways from LeadingAge MA and RI Conferences March is not only a great time in college basketball, but it has also been an exciting time for Creating Results when it comes to attending and gaining insights from senior living conferences.... 
by CR Team | Mar 23, 2015 | 40+, 50+, 60+, Boomers, Mature Consumers, Seniors
Happy Monday! This week our mature marketing stories of interest focus on technology—the power it provides for connecting with family and taking charge of our own health. Have something to share? We’d love to hear from you. MOST CLICKED: The most... 
by CR Team | Feb 5, 2015 | 50+, 60+, Boomers, Housing, Internet, Marketing, Real Estate Marketing
Second in a series of posts featuring insights from the 2015 International Builders’ Show in Las Vegas. While at the International Builders’ Show I attended a session which offered some interesting stats on home buying and your website: * 92% hunt for... 
by CR Team | Feb 4, 2015 | 50+, 60+, Boomers, Housing, Marketing
A Millennial’s Perspective on Marketing to Boomers In the spirit of gambling… When someone considers a 24-year-old heading to Las Vegas, I’m willing to bet they don’t think she’s there to learn about marketing to boomers. Believe it or not, that’s just what I got to... 
by CR Team | Jan 14, 2015 | 50+, 60+, Internet, Marketing, Social Networking
The holidays were very good to me this year, and it appears the gifts keep coming. The Pew Research Internet Project has released its annual look at social media site usage. New this new year? More seniors than ever using social networks, specifically Facebook. When...
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