by CR Team | Mar 23, 2015 | 40+, 50+, 60+, Boomers, Mature Consumers, Seniors
Happy Monday! This week our mature marketing stories of interest focus on technology—the power it provides for connecting with family and taking charge of our own health. Have something to share? We’d love to hear from you. MOST CLICKED: The most... 
by CR Team | Feb 5, 2015 | 50+, 60+, Boomers, Housing, Internet, Marketing, Real Estate Marketing
Second in a series of posts featuring insights from the 2015 International Builders’ Show in Las Vegas. While at the International Builders’ Show I attended a session which offered some interesting stats on home buying and your website: * 92% hunt for... 
by CR Team | Feb 4, 2015 | 50+, 60+, Boomers, Housing, Marketing
A Millennial’s Perspective on Marketing to Boomers In the spirit of gambling… When someone considers a 24-year-old heading to Las Vegas, I’m willing to bet they don’t think she’s there to learn about marketing to boomers. Believe it or not, that’s just what I got to... 
by CR Team | Jan 14, 2015 | 50+, 60+, Internet, Marketing, Social Networking
The holidays were very good to me this year, and it appears the gifts keep coming. The Pew Research Internet Project has released its annual look at social media site usage. New this new year? More seniors than ever using social networks, specifically Facebook. When... 
by Jessica Ruhle | Dec 18, 2014 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers
In this post, we wrap up our series of 15 actionable ideas to improve your results with baby boomers and seniors in 2015 with quotes from thought-leaders who inspired us this year. As our Creating Results team is always on the look out for new mature marketing... 
by CR Team | Nov 10, 2014 | 50+, 60+, Boomers, Housing, Mature Consumers, Retirement, Silent Generation
Insider knowledge for your Monday morning: Creating Results’ team member Sally O’Donnell LOVES Beyonce. So it is with respect for both dynamic young women that we drew inspiration for this week’s headline. Indeed, it was the singular situations of...
Recent Comments