by Amanda Combs | May 10, 2023 | 60+, Advertising, Assisted Living, Marketing, Mature Consumers, Sales, Seniors
Senior living is a unique product in that the solution offers consumers much more than a place to live: The lifestyle offered by your community is where its true value lies. The sales process needs to both educate prospects about the value of senior living and entice... 
by Amanda Combs | May 5, 2023 | 50+, 60+, Assisted Living, digital marketing, Internet, Marketing, Seniors
Digital marketing continues to evolve at a rapid pace. With new technologies and shifting consumer behaviors, marketers must stay up to date on the latest digital marketing trends to effectively reach their target audiences. Keeping an eye on digital trends among... 
by Amanda Combs | Apr 26, 2023 | 60+, Assisted Living, digital marketing, Marketing, Seniors
Digital marketing is a highly effective way to drive traffic, generate leads and increase sales. Yes, even for the 50+ audience. Learning about digital marketing — and how to make it work for you — also takes significant time and effort. Here are 6 steps to ensuring... 
by Kristen Oliphant | Aug 9, 2022 | 60+, Assisted Living, Marketing, Seniors
When it comes to senior living or 55+ marketing using Google paid search in your marketing strategy is essential. Google paid search is one of the best ways to capture a relevant, high-intent audience which is why at Creating Results, we always recommend having paid... 
by Jessica Ruhle | Dec 20, 2021 | 60+, Assisted Living, Marketing, Seniors
Happy Holidays from Creating Results! In this blog, we have enlisted some of our team to answer 3 key questions on 55+ and Senior Living holiday marketing & sales that we get asked by our clients. You’ll hear from Katie Beaver, Account Director, Lauren Pellegrino,... 
by Jessica Ruhle | Sep 17, 2021 | 60+, Assisted Living, Marketing, Seniors
Stepping back into a conference hall felt somewhat surreal, but once inside it felt like old times. The LeadingAge Rhode Island conference happened in person and while attendance was certainly lower, the general feeling around the exhibit hall and sessions was a sense...
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