by Jessica Ruhle | Feb 19, 2019 | 50+, 60+, Boomers
The independent senior living sales journey can take anywhere from 18-36 months. An average of 25 touches are needed from the time prospects makes their first inquiry to the day they move in. As is the case with any sales journey, you can imagine that within those... 
by CR Team | Feb 7, 2019 | 50+, 60+, Boomers, Housing
The world’s population of seniors continues to increase with no sign of slowing down in the coming decades. This presents several accessibility challenges that our communities will have to start planning for sooner rather than later. In this month’s roundup, we look... 
by Mike Stakem | Jan 29, 2019 | 50+, 60+, Advertising, Internet, Marketing, Mature Consumers, Seniors
An increasing number of organizations are investing in developing “voice and tone” as part of their communication strategy, recognizing how important it is to deliver content that consistently supports and reflects their brand. This is especially valuable... 
by CR Team | Jan 10, 2019 | 50+, 60+, Boomers, digital marketing, Monthly Roundups, Social Networking
It’s a new year and we’re already working on new content about some of the hot topics in senior living and 55+ real estate. But first, here’s a look at our most popular posts from 2018. Find out which topics kept readers coming back for more and discover content you... 
by Mike Stakem | Nov 16, 2018 | 50+, 60+, Boomers, Branding, Marketing, Mature Consumers, Seniors
As an integrated marketing agency with a heavy focus on digital marketing to Boomers and Seniors, you may think we don’t design and produce a lot of print collateral for our clients. But we do. In fact, we’ve seen that printed collateral has not only... 
by CR Team | Nov 7, 2018 | 50+, 60+, Advertising, Boomers, Internet, Marketing, Seniors
Video has become an integral part of our lives. In fact, 46 percent of people make a purchase after watching a branded social video, while an additional 32% have considered doing so. In this month’s roundup, we look at how consumers are engaging with video and how you...
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