by CR Team | Aug 15, 2018 | 50+, Advertising, Boomers, Marketing
Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are. While industry professionals may... 
by CR Team | Aug 3, 2018 | 50+, 60+, Advertising, Boomers, Social Networking
Baby Boomers are no longer new to social media networks. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in... 
by CR Team | Aug 1, 2018 | 40+, 50+, 60+, Advertising, Boomers, Healthcare - CCRCs, Marketing, Seniors
“What can you tell me about CRMs?” This is a question we’ve been asked repeatedly by clients as of late. Many are thinking (or rethinking) their strategy when it comes to how they use their CRM and what they need to be successful. Knowing where to begin the CRM search... 
by CR Team | Jul 30, 2018 | 40+, 50+, 60+, Advertising, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement
Traditions of America has been building and selling homes in the Pittsburgh area since 2008. Specializing in 55+ active communities, the builder has delivered thousands of homes in its growing portfolio of communities throughout Pennsylvania. Interest in the... 
by Kristen Oliphant | Jul 3, 2018 | Advertising, Marketing
Facebook is the “it” child for reaching your highly selected target audience with a low ROI. And if it isn’t, well, frankly put, it should be. Recently, though, Facebook has gone through some growing pains due to the ways of obtaining sensitive information and has... 
by CR Team | Jun 28, 2018 | Advertising, Branding, Healthcare - CCRCs, Marketing, Mature Consumers, Retirement, Seniors
Last week, I attended the LeadingAge PA annual conference in Hershey, and it was easy to see that attendees were living this year’s theme, Life on Purpose. The show opened with Presidential candidate Carly Fiorina discussing innovative and strategic leadership....
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