by CR Team | Dec 4, 2017 | Boomers, Housing, Marketing, Mature Consumers
Hard to believe it’s already December — where did the year go? Each week we take a look at the mature marketing stories and inspirations that had people talking and sharing. This week we explore the differences between Boomer and Millennial multifamily buyers... 
by CR Team | Nov 28, 2017 | 50+, 60+, Advertising, Boomers, Branding, Email marketing, Healthcare - CCRCs, Seniors
Happy Tuesday! We hope everyone had a happy and hearty Thanksgiving. Each Monday, we do a ‘roundup’ of the most engaging mature marketing content. However, due to the high volume of emails your inbox probably received yesterday, we thought we’d give your inbox a... 
by CR Team | Nov 20, 2017 | 50+, Advertising, Boomers, Branding, Email marketing, Gen X, Seniors
Happy Thanksgiving week from the Creating Results family to yours. May your bellies, hearts and glasses be full this holiday season. Each Monday, we do a ‘round-up’ of the most engaging mature marketing content, however in the spirit of kicking off the holiday season,... 
by CR Team | Nov 10, 2017 | Advertising, Boomers, Marketing, Mature Consumers, Seniors
Senior living marketers and sales professionals have been trying to figure out what words we should use when speaking to older adults for a long time. Much of this is a tremendous effort to not offend – which invariably leads to a bunch of jargon that is either... 
by CR Team | Oct 24, 2017 | 50+, Boomers, Gen X, Healthcare - CCRCs, Internet, Marketing, Real Estate Marketing, Social Networking
Next week is Halloween. In many places, there will be no costumed children going door-to-door for sweets. Instead they’ll hit malls, church parking lot “trunk or treat” events, or another alternative. Like the candy sold in stores, Halloween has been shrunk down and... 
by CR Team | Oct 18, 2017 | 50+, Boomers, Gen X, Internet, Real Estate Marketing
I hate parading my serenading | As I’ll probably miss a bar,| But if this ditty is not so pretty | At least it’ll tell you | How great you are. – Cole Porter, “You’re the Top” Creating Results’ Social, Silver Surfers e-book recently went live...
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