by CR Team | Jul 18, 2016 | 40+, 50+, 60+, Advertising, Boomers, Internet, Retirement
As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic. This week, an AARP study provides insight on the steps... 
by CR Team | Jul 11, 2016 | 50+, Boomers, Gen X, Mature Consumers
A core belief at Creating Results is that true understanding is what leads to creative insight. We often illustrate this with the analogy of a beach ball. If I’m holding the beach ball closely, I only can see the color facing me — let’s say, blue. If... 
by CR Team | Jul 5, 2016 | 60+, Boomers, Mature Consumers, Millennials/Gen Y, Social Networking
Happy 5th of July! Our Monday recap of top mature marketing links is, this week, a Tuesday recap thanks to a day out of the office celebrating America’s independence. Sorry, there are no s’mores below, but you will find a few tasty insights to improve your... 
by CR Team | Jun 20, 2016 | 50+, 60+, Boomers, Travel
Last week saw four members of the Creating Results team on the road to an industry conference in Hershey, PA. It’s appropriate, then, that this weekly round-up of top 50+ marketing links has a bit of a travel theme. “For the next 20 years, baby boomers are... 
by CR Team | Jun 6, 2016 | Advertising, Boomers, Internet, Marketing, Mature Consumers, Seniors
Happy Monday! Today’s mature marketing news of interest is brought to you by the letter “S”. Each week we share stories or action items that are important to know for those targeting mature consumers. Have something to share? We’d love to hear... 
by CR Team | May 23, 2016 | Advertising, Boomers, Marketing, Mature Consumers
Each week we explore mature marketing articles that were of particular interest to our followers. This week we explore how technology continues to help us age better and retirement by the numbers. Have something to share? We’d love to hear from you in our...
Recent Comments