by CR Team | Jun 20, 2016 | 50+, 60+, Boomers, Travel
Last week saw four members of the Creating Results team on the road to an industry conference in Hershey, PA. It’s appropriate, then, that this weekly round-up of top 50+ marketing links has a bit of a travel theme. “For the next 20 years, baby boomers are... 
by CR Team | Jun 6, 2016 | Advertising, Boomers, Internet, Marketing, Mature Consumers, Seniors
Happy Monday! Today’s mature marketing news of interest is brought to you by the letter “S”. Each week we share stories or action items that are important to know for those targeting mature consumers. Have something to share? We’d love to hear... 
by CR Team | May 23, 2016 | Advertising, Boomers, Marketing, Mature Consumers
Each week we explore mature marketing articles that were of particular interest to our followers. This week we explore how technology continues to help us age better and retirement by the numbers. Have something to share? We’d love to hear from you in our... 
by CR Team | May 16, 2016 | Boomers, Millennials/Gen Y, Retirement, Workforce
A new week, a new round-up of the content that grabbed the attention of marketing pros! Each Monday, we tally which were the boomers / seniors marketing articles, research and other items that got our followers engaging on Twitter, Facebook, LinkedIn and Ghost-Town... 
by CR Team | May 9, 2016 | Boomers, Housing, Marketing, Mature Consumers
Happy Monday! This week our mature marketing recap focuses on how shared space is shaping (or re-shaping) multi-housing and the impact of boomer nostalgia on tourism. But these certainly weren’t the only articles sparking conversation and ideas over the last... 
by CR Team | May 2, 2016 | Boomers, Healthcare - CCRCs, Housing, Internet, Marketing, Social Networking
I have a long-lasting love of pigs. A few things reminded me of this affection last week. One, a discussion with my college-bound teens about what should or should not go with them to university. She wants to bring her Harry Potter wand. I stopped protesting after...
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