by CR Team | Mar 21, 2016 | 50+, 60+, Boomers, Email marketing, Marketing, Mature Consumers
Today’s round-up of top posts for marketing to older adults is like a “choose your own adventure” novel. Feeling business-like? Check out the insights into marketing preferences via MarketingSherpa. Curious about mortality? The CDC’s stats on... 
by CR Team | Mar 14, 2016 | Boomers, Marketing, Mature Consumers, Real Estate Marketing
Happy Monday! This week our mature marketing stories that drove the greatest interest had a similar theme – Money! Be sure to share your insights and comments on these stories below in our comment section. Have a great week. MOST SHARED: Boomers and Gen Xers are... 
by Mike Stakem | Mar 7, 2016 | Boomers, Marketing, Mature Consumers
As someone providing support for an aging parent while working full-time and raising a teenager, I was heartened to see strong interest in an article dealing head-on with the issue of working caregivers as a part of the mature marketing links of the week. This... 
by CR Team | Mar 2, 2016 | 50+, Boomers, Housing, Marketing, Real Estate Marketing
There is a new trend in the housing market within the 50-and-over age demographic: Rentals. Per a new study, conducted by the Joint Center for Housing Studies of Harvard University, there is a rising number of middle-aged home renters. According to the report,... 
by CR Team | Feb 29, 2016 | 50+, Boomers, Internet, Marketing
Happy Leap Day! The calendar is generously giving us a few extra hours — for work, for folly, for whatever. In that spirit, we’ll try to give you a little something extra in this weekly round-up of the links that rose to the top with boomer and senior... 
by Mike Stakem | Feb 23, 2016 | 50+, Boomers, Housing, Mature Consumers, Real Estate Marketing, Retirement
A day late, but not a dollar short, this week’s links reveal a need to be nimble. All industries must adjust to the changing and growing needs and expectations of an aging population. We look at both ends of the financial spectrum here — from those who can...
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