by CR Team | Oct 27, 2014 | 60+, Boomers, Healthcare - CCRCs, Housing, Internet, Mature Consumers
For those of you who follow @CreatingResults on Twitter* you know that last week was the annual meeting of LeadingAge, which is “an association of 6,000 not-for-profit organizations dedicated to making America a better place to grow old.” It represents... 
by CR Team | Sep 30, 2014 | 60+, Advertising, Boomers, Marketing, Silent Generation
MarketingCharts.com recently posted an analysis of Nielsen TV viewing data. The upshot? Traditional TV viewing is dropping substantially among US 18-24 year olds. Yet our favorite people — baby boomers and seniors — continue to log significant time in... 
by CR Team | Sep 22, 2014 | 50+, Boomers, Email marketing, Internet, Marketing, Mature Consumers
Monday morning and your to do list is already full. To help you get better results from your many efforts, let’s jump right into our top mature marketing links of the week, based on social media clicks/shares/+1s/etc. 1. MOST SHARED: A tie! * Pictures are proven... 
by CR Team | Sep 2, 2014 | 50+, 60+, Boomers, Retirement, Workforce
Yesterday, the United States celebrated Labor Day. According to the United State Department of Labor, “Labor Day … constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our... 
by CR Team | Aug 18, 2014 | Advertising, Boomers, Branding, Marketing, Mature Consumers
Happy Monday. Let’s jump right into the mature marketing stories of the past week that had people talking and clicking. Have something to add, please don’t forget to add to the comment section. MOST CLICKED: We have found time and time again that... 
by CR Team | Jul 9, 2014 | 60+, Boomers, Marketing, Mature Consumers, Silent Generation
* A new ecommerce site debates, do we create a category for 40+ products or for aging needs or for more complicated prescriptions? * A senior living community wants to ban the word senior from brochures. * A 55+ housing builder wants to strike the word retirement from...
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