by CR Team | Sep 2, 2014 | 50+, 60+, Boomers, Retirement, Workforce
Yesterday, the United States celebrated Labor Day. According to the United State Department of Labor, “Labor Day … constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our... 
by CR Team | Aug 18, 2014 | Advertising, Boomers, Branding, Marketing, Mature Consumers
Happy Monday. Let’s jump right into the mature marketing stories of the past week that had people talking and clicking. Have something to add, please don’t forget to add to the comment section. MOST CLICKED: We have found time and time again that... 
by CR Team | Jul 9, 2014 | 60+, Boomers, Marketing, Mature Consumers, Silent Generation
* A new ecommerce site debates, do we create a category for 40+ products or for aging needs or for more complicated prescriptions? * A senior living community wants to ban the word senior from brochures. * A 55+ housing builder wants to strike the word retirement from... 
by CR Team | Jun 23, 2014 | 40+, 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Seniors
Happy Monday! It’s hard to believe that June is coming to a close, where did the time go?! Let’s jump right into the mature marketing news that had people talking this past week. Have something to share? We’d love to see it in our comment... 
by CR Team | Jun 9, 2014 | 50+, Boomers, Marketing, Mature Consumers, Retirement
Today is the birthdate of American composer Cole Porter, inspiring us to add a little musical flair to our weekly round-up of top mature marketing links. You’re The Top: The tweet receiving the most clicks this week taught us that email continues to be a top... 
by CR Team | Jun 2, 2014 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers
Happy Monday! This week’s mature marketing articles of interest recap is double the pleasure, as we missed last week as our staff took time out to commemorate Memorial Day. But first, we’d be remiss if we didn’t acknowledge the passing of Maya Angelou. So much has...
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