by Lori-Anne Bonante | Aug 15, 2019 | digital marketing, Seniors
When’s the last time you watched a video online? Did you watch a quick tutorial on YouTube? Or maybe someone sent you a video of a cat doing whatever it is cats do. But did you know that, a single cat video can get an average of 12,000 views? Now imagine getting... 
by Kristen Oliphant | Aug 1, 2019 | digital marketing
One of the main benefits of digital marketing is the ability to reach leads at various stages of their journey. This includes the point at which they first become aware of a product (such as a senior living community) through a display ad, and when they make the... 
by CR Team | Jul 11, 2019 | Boomers, digital marketing, Seniors, Social Networking
Social media has changed the way businesses market their products to customers. This includes Baby Boomers and older demographics. In this month’s roundup, learn how older consumers engage with platforms such as Facebook, Twitter and Instagram, and how you can promote... 
by Kristen Oliphant | May 14, 2019 | digital marketing, Internet, Marketing, Seniors
Digital marketing is a key component of all of our clients’ marketing strategies. So when I was given the opportunity to attend this year’s Hero Conf to learn about new pay-per-click (PPC) tactics and strategies on the rise in 2019, I jumped at the opportunity. This... 
by CR Team | Apr 15, 2019 | digital marketing, Seniors, Social Networking
As the weather continues to warm up, the Creating Results team to is excited to hit the road for various conferences and shows in the coming months. Up next, we’ll be in Virginia Beach, Virginia, for a keynote address about social media marketing by yours truly at the... 
by Kristen Oliphant | Mar 1, 2019 | Advertising, digital marketing, Internet, Marketing, Seniors
Last year, we provided insights on how to adapt your Facebook campaigns without reducing your ROI based on changes to the platform’s audience targeting. As you may recall, Facebook implemented these updates to ensure the way they were obtaining sensitive information...
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