by CR Team | Jul 22, 2013 | Gen X, Housing, Marketing, Mature Consumers, Silent Generation
“What’s in a name? that which we call a rose / By any other name would smell as sweet …” — William Shakespeare, Romeo and Juliet, Act II, Scene II What’s in a name? When it comes to mature marketing, a great deal. Tell an 80 year... 
by CR Team | Feb 25, 2013 | 40+, 50+, Boomers, Gen X, Internet, Millennials/Gen Y, Social Networking
It may lack some of the glitz of last night’s big Awards program, but each week on this blog we dramatically reveal the very best resources in our industry, as judged by an Academy of 50+ marketing fans on Twitter, LinkedIn, et al. And we do it in far fewer than... 
by CR Team | Dec 10, 2012 | 40+, 50+, 60+, Boomers, Gen X, Healthcare - CCRCs, Housing, Marketing
Happy Hanukkah to our friends who celebrate! The Festival of Lights is well underway, and so will be this weekly round-up of top mature marketing links in 5, 4, 3 … 1. MOST CLICKED: Our free whitepaper on website usability for active adults was clicked and... 
by CR Team | Nov 12, 2012 | 50+, 60+, Boomers, Gen X, Marketing, Millennials/Gen Y, Social Networking
The resources we share for understanding 50+ consumers are quite varied, so it shouldn’t surprise us that a recap of top links would be as well. Here they are — the articles, white papers, etc. from the last two weeks that garnered the most attention from... 
by CR Team | Jun 25, 2012 | 50+, 60+, Boomers, Gen X, Marketing, Millennials/Gen Y, Social Networking
Summer temps are going up, up, up. Here’s a round-up of the “hot” links related to 50+ marketing from last week, based on clicks, comments and shares across various social platforms. 1. MOST CLICKED: The iPad club for Massachusetts senior living... 
by CR Team | Jun 18, 2012 | 40+, 50+, 60+, Boomers, Gen X, Internet, Marketing, Mature Consumers, Real Estate Marketing
Happy Monday! I hope you enjoyed a lovely Sunday celebrating your fathers – or being celebrated as a Dad, a Pop or PopPop, a Grandpapa, a Pai, a Granddad, a Boppa … We skipped last week’s round-up of the top mature marketing resources as judged by...
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