by CR Team | Jul 3, 2017 | 50+, 60+, Boomers, Generation Jones (trailing edge Boomers), Marketing, Mature Consumers
Growing up, the town next to ours hosted the oldest 4th of July parade in the nation. It still does. The roads in Bristol, RI, are marked not with yellow dividing lines, but red-white-and-blue stripes. Houses are festooned with flags, banners, lights … you name... 
by CR Team | Jun 15, 2015 | 40+, 50+, 60+, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Mature Consumers, Millennials/Gen Y
Happy Monday! This week the mature marketing stories that generated the most interest are brought to you by the letter “B”. Have something to share? Please be sure to note in the comment section – we’d love to hear from you. MOST SHARED: An... 
by CR Team | Aug 13, 2013 | 50+, 60+, Boomers, Generation Jones (trailing edge Boomers), Marketing
A substantial number of us are now taking our news on the go, reports eMarketer. 62% of 45-54 year olds (younger Baby Boomers) and 64% of 55-64 year olds (leading edge Boomers) who use smartphones are now consuming news on that device. In fact, more than 1/2 of... 
by CR Team | Apr 18, 2013 | 40+, 50+, 60+, Advertising, Boomers, Branding, Email marketing, Generation Jones (trailing edge Boomers), Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Real Estate Marketing
We’ve Updated our Library Gain insights into marketing to Boomers and Seniors when you click here to view our library of recent presentations. You can learn: 1. The Ins and Outs of Social Media: Explore how to use social networking to motivate the 50+ consumer.... 
by CR Team | Mar 19, 2013 | 50+, 60+, Email marketing, Generation Jones (trailing edge Boomers), Mature Consumers, Silent Generation, Social Networking
Recently Creating Results has spoken about the benefits of an integrated email and social media strategy at a variety of settings, including the LeadingAge annual meeting, International Conference on Active Aging, the Planned Giving Group of New England, and the... 
by CR Team | Feb 9, 2012 | Boomers, Generation Jones (trailing edge Boomers), Housing, Real Estate Marketing, Seniors, Silent Generation
That provocative headline is the topic of a panel Todd Harff will host today at the International Builders’ Show in Orlando. Todd will be joined by three panelists who are nationally respected developers/marketers of a dozen communities catering to 50+...
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