by CR Team | May 2, 2016 | Boomers, Healthcare - CCRCs, Housing, Internet, Marketing, Social Networking
I have a long-lasting love of pigs. A few things reminded me of this affection last week. One, a discussion with my college-bound teens about what should or should not go with them to university. She wants to bring her Harry Potter wand. I stopped protesting after... 
by CR Team | Apr 20, 2016 | 60+, Healthcare - CCRCs, Housing, Internet, Marketing
Way back in 2010 Creating Results asked recent, mature movers what frustrated them about housing websites. #1 with a bullet? “Don’t say price.” We asked the question of hundreds of Social, Silver Surfers because we wanted data to back up our... 
by CR Team | Apr 4, 2016 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Marketing, Retirement
Happy Monday! This week our mature marketing articles of interest focus on a common theme — aging. One explores how a particular community is not just preparing for an aging population, but embracing it. The other on how the perfect plan for aging may not always pan... 
by Mike Stakem | Mar 28, 2016 | 50+, 60+, Healthcare - CCRCs, Housing
Today’s roundup has a senior living emphasis — we touch on the trend of people entering senior living at an older age and the need for engaging the teams that serve them. BONUS non-senior-living item at the bottom of the post! MOST CLICKED: Models for... 
by CR Team | Feb 15, 2016 | 40+, 50+, 60+, Advertising, Boomers, Healthcare - CCRCs, Marketing, Mature Consumers
Happy Wintery Monday! This week’s mature marketing links of the week are delivered in the midst of a cold snap accompanied by snow. So, while thinking warm thoughts we will go ahead and jump into the stories from the past week that had people sharing and... 
by CR Team | Feb 8, 2016 | 50+, 60+, Boomers, Gen X, Healthcare - CCRCs, Housing, Travel
I love it when my passions align. 1. MOST CLICKED: Is the wine industry forecast becoming cloudy, as “oenophile boomers” are replaced by frugal Millennials? That’s what the Silicon Valley Bank predicts in its annual State of the Wine Industry report....
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