by CR Team | Nov 19, 2019 | 50+, Healthcare - CCRCs, Monthly Roundups, Seniors
The current generation of 50+ consumers is unlike any that came before it, and continuing care retirement community (CCRC) developers are adapting their offerings to appeal to this demographic’s desires. This month, we’ll look at some of the current trends in the... 
by Kimberly Hulett | Jun 14, 2019 | Healthcare - CCRCs, Marketing
As we finalize our preparations for the LeadingAge PA 2019 Annual Conference + Expo, we’re thinking about this year’s conference theme: Own the Future. It’s a fitting theme given how many senior living organizations are in the process of reshaping their communities to... 
by CR Team | Apr 25, 2019 | Boomers, Healthcare - CCRCs, Marketing
The financial outlook for Baby Boomers in the coming years is a unique one. As the holders of most of the country’s disposable income, they have plenty of money to spend and aren’t shy about spending when the opportunity is right. But what’s their long-term retirement... 
by CR Team | Oct 11, 2018 | 50+, 60+, Advertising, Healthcare - CCRCs, Marketing, Retirement
This week, Creating Results hosted a webinar discussing the transformation that needs to occur in sales and marketing in order to maximize the success of a repositioning. During the webinar, Kimberly Hulett, President of Creating Results, showed five ways in which... 
by CR Team | Aug 8, 2018 | Healthcare - CCRCs, Marketing, Real Estate Marketing, Seniors
Having a community sales center that “wows” is a vital part of converting prospects into residents. It’s the bricks-and-sticks part of the sales process and gives prospects a place where they can look, feel, touch and experience your community and all it has to offer.... 
by CR Team | Aug 1, 2018 | 40+, 50+, 60+, Advertising, Boomers, Healthcare - CCRCs, Marketing, Seniors
“What can you tell me about CRMs?” This is a question we’ve been asked repeatedly by clients as of late. Many are thinking (or rethinking) their strategy when it comes to how they use their CRM and what they need to be successful. Knowing where to begin the CRM search...
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