by Kimberly Wilkinson | Jun 12, 2025 | lead generation, Marketing, Senior Living, Seniors, social media
By 2030, every Baby Boomer will be 65 or older — and they’re not walking into your senior living community with the same expectations as your current residents. They’re living longer, more likely to be divorced, less likely to have children and changing their behavior... 
by Kimberly Wilkinson | Jul 19, 2019 | Marketing, Seniors
The senior living industry is in a state of transition. A decline in insurance reimbursements, rising operational costs, shorter lengths of stay for higher acuity residents and prospective residents exploring alternative forms of care have caused communities to focus... 
by Kimberly Wilkinson | Jun 14, 2019 | Healthcare - CCRCs, Marketing
As we finalize our preparations for the LeadingAge PA 2019 Annual Conference + Expo, we’re thinking about this year’s conference theme: Own the Future. It’s a fitting theme given how many senior living organizations are in the process of reshaping their communities to... 
by Kimberly Wilkinson | Nov 23, 2016 | Healthcare - CCRCs, Housing, Marketing, Real Estate Marketing
This post is part of a series sharing inspiration and actionable insights from the 2016 LeadingAge Annual Meeting, for non-profit senior living communities and service providers – “organizations dedicated to making America a better place to grow old.” Click here for... 
by Kimberly Wilkinson | Oct 21, 2016 | Seniors
Creating Results is Expanding our Senior Living Expertise; Strengthening our Client Service Team It’s been seven months since I joined Creating Results, bringing with me 20 years of senior living marketing experience to the team. It’s about time I wrote a blog post!...
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