by CR Team | Mar 24, 2014 | 50+, 60+, Boomers, Housing, Marketing, Mature Consumers, Seniors
Happy Monday! Let’s jump right into the mature marketing news and insights from the past week that had people talking, clicking and sharing. Have other senior marketing news to share? Please be sure to post it in the comment section. 1. MOST CLICKED A 2012... 
by CR Team | Feb 18, 2014 | Boomers, Housing, Millennials/Gen Y, Real Estate Marketing, Social Networking
What boomer and senior marketing resources captured the most clicks, shares and conversation last week? Read on for our regular links round-up. 1. MOST CLICKED: Did you know that an old channel (email) can help you be more effective with a new channel (social)? Chris... 
by CR Team | Oct 10, 2013 | 50+, Boomers, Healthcare - CCRCs, Housing, Marketing, Real Estate Marketing
Market Force’s annual survey on fashion retailers certainly made us take notice—our favorite stores were right up on top of their list. And we weren’t surprised that a major reason was their customer-centric focus. Yesterday’s post noted several ways active adult and... 
by CR Team | Oct 9, 2013 | 50+, Boomers, Healthcare - CCRCs, Housing, Real Estate Marketing
Creating Results is always shopping for consumer insights that can help our clients motivate baby boomers, and were delighted to see Market Force’s annual survey on fashion retailers. Thousands were surveyed, but any woman who loves shoes could’ve saved them the time:... 
by CR Team | Aug 28, 2013 | 60+, Boomers, Housing, Marketing, Mature Consumers, Silent Generation
The US Census Bureau this month released a new report on “America’s Families and Living Arrangements.” There were a few key statistics that relate to our favorite kind of householders — baby boomers and seniors — that we wanted to share... 
by CR Team | Jul 22, 2013 | Gen X, Housing, Marketing, Mature Consumers, Silent Generation
“What’s in a name? that which we call a rose / By any other name would smell as sweet …” — William Shakespeare, Romeo and Juliet, Act II, Scene II What’s in a name? When it comes to mature marketing, a great deal. Tell an 80 year...
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