by CR Team | May 4, 2018 | 40+, 50+, 60+, Advertising, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement
As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst)... 
by CR Team | Apr 5, 2018 | Boomers, Healthcare - CCRCs, Housing, Marketing, Monthly Roundups
Can you believe the year is already a quarter of the way through? With the madness of March at an end, it’s time we take a look at the most engaging senior living and marketing content from the past month. In this roundup, we pay special attention to the challenges... 
by CR Team | Feb 5, 2018 | 50+, 60+, Boomers, Housing, Marketing
New trends will inevitably shape the senior living industry in 2018. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in retirement communities.... 
by CR Team | Jan 8, 2018 | Advertising, Boomers, Housing, Marketing, Mature Consumers, Seniors
If you’re attending the National Association of Home Builders’ (NAHB) International Builders Show in Orlando, Florida this week, be sure to stop by for our session on search engine optimization (SEO) and search engine marketing (SEM). Our very own Patrick... 
by CR Team | Dec 4, 2017 | Boomers, Housing, Marketing, Mature Consumers
Hard to believe it’s already December — where did the year go? Each week we take a look at the mature marketing stories and inspirations that had people talking and sharing. This week we explore the differences between Boomer and Millennial multifamily buyers... 
by CR Team | Nov 6, 2017 | 60+, Housing, Marketing, Mature Consumers, Seniors
Happy Monday! Last week thousands of leaders and providers within the senior living industry headed to New Orleans for the 2017 LeadingAge Annual Meeting & Expo. Our CR team returned home inspired, excited and even more invested in partnering with organizations...
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