by Mike Stakem | Jun 30, 2015 | 50+, 60+, Boomers, Internet, Marketing, Travel
How Road Scholar Effectively Targets Older Travelers Creating Results’ Twitter feed recently shared an article about Road Scholar (formerly Elderhostel) and we were surprised by the flurry of new interest it sparked in this ‘grandaddy’ of... 
by CR Team | Jun 29, 2015 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Social Networking
Happy short work week…I mean Monday. Before the barbeques and fireworks that will take place this weekend as we celebrate our Independence, we want to first take a look back on the most notable mature marketing stories that had people talking and sharing. We... 
by CR Team | Jun 8, 2015 | 50+, Internet, Marketing, Mature Consumers
This week’s round-up of the top Mature Marketing links of the week illustrates the strength of (aging) tribes and the opportunities provided by originality. On with the links! 1. MOST CLICKED: Regardless of what age you’re marketing too, if you’re... 
by CR Team | May 5, 2015 | Advertising, Boomers, Internet, Marketing, Seniors
How to Effectively Leverage The Web To Attract Baby Boomers According to a recent finding by Gallup, 26% of baby boomers are spending more on travel. Quirk’s Marketing Research highlighted a study examining buying behaviors, and found that 90% of boomers are making... 
by CR Team | May 4, 2015 | 60+, Healthcare - CCRCs, Internet, Mature Consumers
“As you grow older you will discover you have two hands, one for helping yourself, the other for helping others.” – Audrey Hepburn (born this day in 1929) Every Monday, we round-up the mature marketing items that got the most engagement across our... 
by CR Team | Apr 29, 2015 | 50+, Internet, Marketing, Mature Consumers
April 21st marked the launch of Google’s latest algorithm update that is making significant waves for many businesses and their websites. The change positions mobile-friendly sites at the top of online searches conducted from mobile devices, making non-mobile friendly...
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