by Amanda Combs | May 5, 2023 | 50+, 60+, Assisted Living, digital marketing, Internet, Marketing, Seniors
Digital marketing continues to evolve at a rapid pace. With new technologies and shifting consumer behaviors, marketers must stay up to date on the latest digital marketing trends to effectively reach their target audiences. Keeping an eye on digital trends among... 
by Kristen Oliphant | May 14, 2019 | digital marketing, Internet, Marketing, Seniors
Digital marketing is a key component of all of our clients’ marketing strategies. So when I was given the opportunity to attend this year’s Hero Conf to learn about new pay-per-click (PPC) tactics and strategies on the rise in 2019, I jumped at the opportunity. This... 
by Kristen Oliphant | Mar 1, 2019 | Advertising, digital marketing, Internet, Marketing, Seniors
Last year, we provided insights on how to adapt your Facebook campaigns without reducing your ROI based on changes to the platform’s audience targeting. As you may recall, Facebook implemented these updates to ensure the way they were obtaining sensitive information... 
by Mike Stakem | Jan 29, 2019 | 50+, 60+, Advertising, Internet, Marketing, Mature Consumers, Seniors
An increasing number of organizations are investing in developing “voice and tone” as part of their communication strategy, recognizing how important it is to deliver content that consistently supports and reflects their brand. This is especially valuable... 
by Kristen Oliphant | Dec 28, 2018 | digital marketing, Internet, Marketing
Remember Ask Jeeves? It was a search engine that allowed you to type in a question, such as “What is respite care?” and the Jeeves character would find multiple answers to match your query. Now we ask our devices, like Google Home, questions such as, “What senior... 
by CR Team | Dec 3, 2018 | Internet
Blogging has become an important tactic for businesses that want to connect their brand with their target audience — yes, even in the senior living industry. By blogging consistently, you can attract traffic to your website and convert that traffic into leads. But...
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