by Mike Stakem | Jan 29, 2019 | 50+, 60+, Advertising, Internet, Marketing, Mature Consumers, Seniors
An increasing number of organizations are investing in developing “voice and tone” as part of their communication strategy, recognizing how important it is to deliver content that consistently supports and reflects their brand. This is especially valuable... 
by Kristen Oliphant | Dec 28, 2018 | digital marketing, Internet, Marketing
Remember Ask Jeeves? It was a search engine that allowed you to type in a question, such as “What is respite care?” and the Jeeves character would find multiple answers to match your query. Now we ask our devices, like Google Home, questions such as, “What senior... 
by CR Team | Dec 3, 2018 | Internet
Blogging has become an important tactic for businesses that want to connect their brand with their target audience — yes, even in the senior living industry. By blogging consistently, you can attract traffic to your website and convert that traffic into leads. But... 
by CR Team | Nov 7, 2018 | 50+, 60+, Advertising, Boomers, Internet, Marketing, Seniors
Video has become an integral part of our lives. In fact, 46 percent of people make a purchase after watching a branded social video, while an additional 32% have considered doing so. In this month’s roundup, we look at how consumers are engaging with video and how you... 
by CR Team | Nov 1, 2018 | 40+, 50+, 60+, Advertising, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Generation X, Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement
For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive... 
by CR Team | Oct 8, 2018 | Advertising, Internet, Marketing, Seniors
It’s hard not to look forward to this time of year. But while many people anticipate fall festivities and the aroma of pumpkin spice, I usually find myself counting down the days to the fall conference season. I had the opportunity to attend the Senior Care Marketing...
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