by CR Team | Oct 18, 2017 | 50+, Boomers, Gen X, Internet, Real Estate Marketing
I hate parading my serenading | As I’ll probably miss a bar,| But if this ditty is not so pretty | At least it’ll tell you | How great you are. – Cole Porter, “You’re the Top” Creating Results’ Social, Silver Surfers e-book recently went live... 
by CR Team | Sep 29, 2017 | 40+, Boomers, Gen X, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Real Estate Marketing, Silent Generation, Social Networking
Today we went live on Amazon with the latest e-book in our “Social, Silver Surfers” study of Boomers’ and seniors’ digital marketing preferences. This one-of-a-kind proprietary national study of 40+ers began in 2010. That first Social, Silver... 
by Kristen Oliphant | Sep 26, 2017 | Advertising, Internet, Marketing, Seniors
I recently had the opportunity to spend three hours a day for one week learning more tricks of the PPC (pay per click) trade from the comforts of my own home, all while making caramel lattes. I don’t want to brag here, but Starbucks may want to ask me for my recipe... 
by Kristen Oliphant | Aug 14, 2017 | 50+, Boomers, Internet, Marketing, Millennials/Gen Y
Every Monday, we review our most engaging and shared articles from the previous week. For this week’s most engaging, we explore why Boomer parents feel the need to pass on their cherished items and why their grown children don’t want them. The most shared... 
by Mike Stakem | Aug 2, 2017 | 50+, 60+, Internet, Marketing, Mature Consumers
When we’re designing websites for older adults, a client sometimes will ask, “Can it have ____? I saw it on such-and-such’s website and it’s so cool!” I’m a creative person so I like cool. But I like results even more. What’s... 
by CR Team | May 22, 2017 | 40+, 50+, 60+, Advertising, Boomers, Internet, Marketing, Mature Consumers
Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding...
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