by Mike Stakem | Jan 29, 2019 | 50+, 60+, Advertising, Internet, Marketing, Mature Consumers, Seniors
An increasing number of organizations are investing in developing “voice and tone” as part of their communication strategy, recognizing how important it is to deliver content that consistently supports and reflects their brand. This is especially valuable... 
by Kristen Oliphant | Dec 28, 2018 | digital marketing, Internet, Marketing
Remember Ask Jeeves? It was a search engine that allowed you to type in a question, such as “What is respite care?” and the Jeeves character would find multiple answers to match your query. Now we ask our devices, like Google Home, questions such as, “What senior... 
by CR Team | Dec 6, 2018 | Advertising, Marketing, Seniors
As we wrap up 2018, it’s time to look at some of the trends that experts believe will shape the marketing industry in 2019. To make it easy, we’ve curated marketing experts’ top picks from around the web. Here are the six trends they predict will gain momentum in the... 
by Kristen Oliphant | Nov 21, 2018 | Advertising, Marketing
Recently, Google has decided to move away from Google+ and started increasing the interactive aspects of its Google My Business platform. Over the last few years, Google has focused on optimizing the search engine results pages (SERPs) for local businesses through... 
by Mike Stakem | Nov 16, 2018 | 50+, 60+, Boomers, Branding, Marketing, Mature Consumers, Seniors
As an integrated marketing agency with a heavy focus on digital marketing to Boomers and Seniors, you may think we don’t design and produce a lot of print collateral for our clients. But we do. In fact, we’ve seen that printed collateral has not only... 
by CR Team | Nov 7, 2018 | 50+, 60+, Advertising, Boomers, Internet, Marketing, Seniors
Video has become an integral part of our lives. In fact, 46 percent of people make a purchase after watching a branded social video, while an additional 32% have considered doing so. In this month’s roundup, we look at how consumers are engaging with video and how you...
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